How do we know the book is coming to an end? A school year? When we start summarising and reviewing all that we have achieved and conquered. Similarly, when it comes to speech, it is best that our conclusion:
- starts with a summary of everything we presented. E.g., Today, I took you on a short journey through the latest research in xy, because … We also had a look at a good practice example and … We also include a key message – E.g., I hope you remember xy, since it’s crucial for … The message should be short and concise. Don’t get caught in repeated explanation and elaboration.
By repeating key points, we also make sure listeners memorise our speech better. Since they have heard some information twice and not just once. Imagine if you ever had to take the exam after reading a book once and if you had to do it repeatedly.
- We continue with action and future. What should listeners do as their next step? Could you recommend a book worth reading, or are there courses available on this topic? Can they attend the next event? Can they use their skill from speech in some other context? Direct them towards further development so that speech itself won’t present its own purpose.
- Thank them. Your closing words should be a simple: Thank you. This way, you will let audience clearly know that you have concluded your speech and that they can start applauding. You’ll avoid the awkwardness of standing on stage and staring at them. You will seem prepared and as if everything went as planned and was under your control the entire time.
P.S.: Pictured is an idea for a PowerPoint slide presenting our business card at the conclusion of our performance. This way, anyone with potential enquiries can obtain our details and reach us, while we simultaneously take care of brand awareness.
Join us on the journey to a superior communication!